As a business owner with an online presence, it is important to make sure you stay on top of web design trends. This year has given rise to five notable trends that will shape user expectations going forward. The longer you wait to begin integrating these trends into your website, the more your website will fall out of line with user expectations. Ultimately, an increasing number of visitors to your site will leave dissatisfied with their experience.
The importance of providing visitors to your website with high quality continues to grow. Users are beginning to expect strong content as a standard on any website they visit. Plus, Google’s recent algorithm updates have placed heavy emphasis on the need for creating relevant, high quality content.
Therefore, if you want to provide visitors to your website with a positive user experience, then you will provide them with the content they expect. Finally, if you want anyone to be able to find your website, you’ll comply with Google’s increasingly high standards for content so that your website will continue to rank high in the search engine results pages.
There is a fair amount of debate about the future of flat design. While some web designers feel it is the future of the web, others view it as problematic in terms of usability. In any case, there’s no question that the industry has been buzzing about the no frills approach to design this year. Flat design can be boiled down to a few basic characteristics:
- Simple design elements
- Emphasis on typography
- No extra effects
- Emphasis on color
Whether or not you decide to implement flat design into your website is something you can discuss with your web designer. Flat design excels for some types of websites and industries. If properly executed, it can place emphasis on the content of your website, making it free from distractions. However, you do need to be careful that it doesn’t become so minimalist that your users begin to experience usability issues.
As more users turn to a variety of devices for web browsing, infinite scrolling has gained popularity due to the simplified browsing experience it creates. Clicking arrows and page numbers on a website is simple on a desktop or laptop. However, it quickly becomes tiresome on a smartphone or tablet.
By creating an endless page, the user can simply continually scroll down, eliminating the need to navigate to separate pages to continue viewing content. While infinite scrolling isn’t appropriate for all aspects of a website, it can be implemented successfully on parts of one in order to allow users to experience an uninterrupted browsing experience.
An increasing number of users are visiting websites from their mobile devices. In order to provide a positive browsing experience for mobile device users, responsive design is necessary. Responsive design creates a seamless browsing experience across platforms. Unlike standard websites, the design and page elements adapt to the screen size of the user’s device.
As a business owner, it is extremely important that you are providing all of your website’s visitors with an optimal browsing experience. If you fail to provide a positive mobile experience, you’re going to be losing out on a growing portion of your web traffic. Many mobile users will not return to your website if it is not optimized for mobile browsing. Therefore, you’ll want to work with your web designer to develop a mobile solution for your site as soon as possible.