Parallax scrolling is all you’re hearing about right now in web design. Essentially, parallax scrolling occurs when the background is moving at a slower rate than the foreground which creates a 3D effect as the user scrolls down a page. While it can be used to add depth to a website, you do need to use parallax scrolling tastefully.
Why is parallax scrolling so popular? Design trends are rather enigmatic. However, with advances in technologies such as HTML5 and CSS3, designers are able to implement more advanced effects like parallax scrolling. Another recent design trend was flat design. Perhaps parallax scrolling grew in popularity as a way to add interest and depth to flat design. In any case, it is an exciting new advance in web design. Let’s just hope it doesn’t get overused and become kitschy.
Here are a few tips to help you use parallax scrolling effectively:
Depicting your product in 3D is a great use of parallax scrolling. You can allow your customers to experience your product in an exciting new way on your website with parallax scrolling.
Highlight the benefits
Another effective use of parallax scrolling is to use it to highlight the benefits of your products and services. As users scroll through your web page, they will gradually be exposed to the many benefits of your products and services.
Use parallax scrolling to add depth to your trendy flat website design. If executed effectively, parallax scrolling can add depth to your site and actually direct the focus of users to key features on your pages.
Tell a story
Parallax scrolling is ideal for storytelling on a website. However, you need to be very carefully to design the page tastefully or it will look unprofessional.
If you need to make your website more engaging, try parallax scrolling. An interesting background used with parallax scrolling can effectively draw visitors into your pages.
As you can see, there are many ways to use parallax scrolling to enhance your website. This is likely why it has set the design world abuzz. Just remember to work with your website designer to ensure that any parallax scrolling you implement on your site is done purposefully and tastefully with the end user in mind.