The rise of Internet TV is bringing your business to the big screen. Combined with the upcoming launch of XBOX One later this year, more people are going to be accessing your website from from their large screen televisions in the comfort of their recliners and sofas. Ultimately, this is good news for business owners.
The Internet in Every Room
The blending of media is making it possible for more people to access the Internet easier than ever before. Plus, more people will access the Internet if it is at their fingertips while they are relaxing in their family rooms. However, the increased size of the screens your website will be viewed on will pose a problem for standard websites.
Designing Websites for Smart TV
A standard website simply won’t look good or perform well on a smart TV. It will appear blurry, distorted and be difficult to use. If you rely on your standard website to serve visitors from smart TVs, you will inevitably be losing business. Therefore, you need to redesign your website to ensure that smart TV users will have a positive user experience on your website.
Instead of designing a unique website specifically for Internet TV, you can simply ask your Rhode Island web design company about a responsive design. Responsive designs adapt to the size of the screen on any device from smart phone to wide screen television and everything in between. By designing a responsive website, you’ll cover the mobile market as well as the rapidly growing Internet TV market.
A responsive web design will prepare your business’s online presence for future success. As new technology continues to emerge on the market, consumers expectations will continue to evolve. If you’re not meeting the expectations of your visitors on your website, you’ll be losing business. Many people never return to a website where they had a poor browsing experience.
You can discuss the many possibilities for designing a responsive website with your web designer (<– link to web design). Responsive designs are fluid and feature gorgeous layouts on any browsing platform. This makes them ideal to meet the emerging needs of the smart TV and XBOX One users. As a business owner, this represents an opportunity to tap into a new market as more people turn to browsing the Internet from the comfort of their family rooms.
As a final consideration, you will want to think about adapting your design to a television audience. Talk with your web designer about ways that you can specifically target Internet TV users.